Yeah What Is JJ Abrams Up To?

Dear Constant Reader,

Everyone at IMDB.com thinks they know what this film is going to be about, but they are wrong
They have no clue what they are in for.
Finally I've found a trailer on YouTube that doesn't require you to squint and/or become seasick :

Trailer For "Cloverfield" aka "1.18.08"


So what is this?
Some suggestions I've heard are :
o Ghostbusters
o Cthulhu
o Transformers 2 (have people been drinking?)
o Voltron
o Godzilla

These are all wrong of course, but then what does that leave us with?
Something entirely original perhaps?
KQE14 perhaps?
Is it possible for someone to create something that we've never seen before?
I don't know what this is, but I'm enjoying all the (some just fucking plain stupid) theories.

Arthur
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