A "Cloverfield" Article From Movie Blog

Monday, July 23, 2007

Dear Constant Reader,

I suspect that the person who wrote this article is doing nothing more than abusing their Google ad account, but they do have a few interesting things to say about this mystery project :

From mediahollywood.com :

Another 'Cloverfield' Photo Arrives Online

Filed under: Action & Adventure, Sci-Fi & Fantasy, Movie Marketing, Images

This time with more blur! The problem with this mysterious Cloverfield movie is that after the hype machine blew through for a period of about a week and a half, things have calmed down and no one seems to care much anymore about figuring out what the hell J.J. Abrams has up his sleeve. Folks like to play games for a little while, but there comes a time when they tire of the mind-fu**ing and simply want to know the deal. While the film's official website, 1-18-08.com, was fascinating and peculiar at first, it's slowly become rather busy and uninteresting. Oh wow, another photo to toss around with your mouse for twenty minutes! What will they think of next? It's cool; feel free to call bullsh*t on me -- after all, I am single-handedly helping to push the marketing machine forward by continuing to write about the film and its online trickery. But that's my job. And if I didn't vent from time to time, then how the hell would I fill up an entire post?

By now I'm sure you've guessed that another photo has popped over at the Cloverfield site. This one is pretty difficult to make out, but it looks like people are running in the streets and some dude in a military outfit is there to make sure folks flee to the appropriate areas. I'm not sure who's actually taking these pictures, but hopefully they'll remember to use their flash for the next one. Like the other three photos on the site, you at home have the option to move it around the page and swap it out for one of the older images. I'm not sure what the whole "photo movement" has to do with anything, except that it gives people a reason to stay on the site longer and pretend to be figuring out a clue that no one else has solved yet. As I said before, the site is becoming rather busy with all these photos, and so I imagine they'll introduce a new gimmick soon (possibly at ComicCon or shortly thereafter). Other than that, we're told this will be some sort of monster movie (Muppets Take Manhattan 2?), and it shall arrive in theaters on January 18, 2008.

Arthur
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